Building relationships on social media can be difficult. It's easy to believe growing your business just means having a lot of followers, posting content and waiting for leads to come to you or randomly messaging a lead and asking them to buy from you right off the bat.
Unfortunately, these tactics aren't the way to long sustainable growth in your business and long term genuine connections.
I had the honor of chatting with my friend Rachel all about what it means to build a relationship with a lead. We also discuss a few tips and tricks to help you establish that trust that eventually will convert your lead into a client or customer and why all of this is super important to your business!
You can catch our live chat below! But first, let me introduce Rachel to you all!
Rachel Morgan is a Retail Sales Coach who works with product-based businesses to maximize traffic, motivate the team and increase sales sustainability. She has spent the last 12+ years working in retail sales mostly as a Store Manager in the fine jewelry industry. Her experience includes mentoring other managers to run their stores, conducting employee on-boarding workshops at corporate seminars, training assistant managers, 9 record sales months, all while managing several multi-million dollar stores.
Her educational background includes a Bachelor's in Media and Communication, two minors in Project Management and Consciousness Studies, and a certification in Fashion Merchandising.
Based out of Seattle, Washington, when Rachel isn't developing and training people, you'll find her with a glass of Merlot or a cup of coffee, hiking or painting, and spending time with her family.
Here is Rachel's contact information:
email - firstname.lastname@example.org
You can also subscribe to her monthly sales newsletter here.
We hope you enjoy our chat! Comment below any questions you have for us! And if you are struggling with your Lead Generation strategies, please don't hesitate to reach out to me for some help!
Kimberli from Life With Kimberli Social Corner & Co.
Lead Generation + Instagram Engagement Specialist
Follow on Insta: @life.with.kimberli
Rachel from Rachel Morgan Coaching
Retail Sales Coach
Follow on Insta: @rachelmorgancoaching